Lily Loves Proposal
Client: Target Australia
Brand: Lily Loves
North Star: Aerie, Cotton On Body
Age Group: Youth - Young Adults
Mood: Feminine, Romantic, Cozy
Style: Fashion styles in lace and micro fabric, fitting to be cheeky with a touch of sexiness.
Brief: Re-position of an existing brand, to differentiate from another existing youth brand and the contemporary own brand within the same store. The idea is mix and match different designs within different ranges.
Mood board
style board - BRAS/ TOPS
STYLE BOARD - PANTIES
COLOUR BOARD
RANGE BOARD - RETRO LACE
RANGE BOARD - MICRO & LOGO LACE
DESIGN SPEC - RETRO LACE
DESIGN SPEC - MICRO & LOGO LACE
MATERIAL BOARD
